Google & Meta Ads
Google Ads: Search and call campaign
A UK service business where every conversion is a phone call: 111 conversions at an average CPC of £0.82 over six weeks.
For a mobile tyre fitting business, a click is only useful if the phone rings, so the account is built around call and booking conversions.
In the period shown the campaigns delivered 111 conversions from 1.38K clicks at an average cost per click of £0.82, on £1.14K of spend.
Comparing the most recent four weeks with the four before, conversions rose by 59, with the search and call campaign contributing 45 of them after keyword and bid strategy changes.
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