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Google & Meta Ads

Meta Ads: ecommerce purchases

Prospecting and retargeting ad sets pointed at product pages: 231 purchases at $29.32 each and 4.71x return on ad spend.

Meta ads report: 231 website purchases, $29.32 per purchase, 4.71x purchase ROAS

The account runs prospecting ad sets to find new buyers and retargeting for people who viewed products or added to cart without checking out.

In the period shown the campaigns produced 231 website purchases at $29.32 each, with a purchase return on ad spend of 4.71.

Creative is refreshed on a schedule and budget follows the ad sets holding the lowest cost per purchase, with tracking checked through the Pixel and Conversions API.

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