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Google & Meta Ads

Meta Ads: click-to-call campaign

Call ads for a service business: 260 calls placed at $11.22 each, with budget scheduled around opening hours.

Meta ads report: 260 calls placed at $11.22 per call from $2,918 spend

For a service business, the fastest path from ad to job is a phone call, so the campaign uses call ads that dial straight from the ad.

Across the period the campaign placed 260 calls at $11.22 per call from $2,918 of spend.

Ads are scheduled to run when the phone is answered, audiences are kept to the service area, and creative leads with the offer rather than the brand.

More google & meta ads

Related work

Google Ads: Search + Performance MaxBrand search, Performance Max and Shopping run as one Google Ads account for a US food brand: 573 conversions from 43.8K clicks.See the workGoogle Ads: Search and call campaignA UK service business where every conversion is a phone call: 111 conversions at an average CPC of £0.82 over six weeks.See the workGoogle Ads: managed account portfolioSearch, Performance Max and Shopping campaigns managed across several accounts and countries, reported on return on ad spend.See the work

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